Before I became a Sales Engineer, I was an operations manager in the travel industry. No software background. No tech degree.
I taught myself Salesforce at work because I loved what it could do — and when I moved to Canada, I somehow convinced myself to apply to a tech company. It felt ridiculous. People like me didn't get those jobs.
But I went all in anyway. Mock interviews with neighbors. Morning runs with Salesforce demos in my ears. When the offer from Salesforce came through, I couldn't believe it was real.
I built The SE Launchpad because the path into SE isn't about having the perfect background. It's about knowing how to position what you already have, and showing up ready.
-- Zorik Nitzan, founder and former Salesforce and Servicenow SE.




The SE Launchpad is a focused course for career-switchers and adjacent-role professionals — support, CS, sales, implementation — who want to land their first Sales Engineering role.

Phase 1 — Welcome
Get oriented and set up for success from day one.

Phase 2 — Creating Your Narrative
Build the story that gets hiring managers to say yes to someone without a traditional SE background.

Phase 3 — The Interview Loop
Learn exactly how SE interviews are structured and how to move through each stage with confidence.

Phase 4 — Execution Prep
Walk in ready. Know what to say, how to demo, and how to close the loop on your offer.
Plus: real interviews with working Sales Engineers and the hiring managers who decide who gets the offer.
You also get lifetime access and a private community of candidates going through the same process.
This is for you if you're ready to break into Sales Engineering and want to know exactly how to do it.
Need to be technical, a great storyteller, and a salesperson
There's no lack of strong candidates for these roles
The stakes are high and the anxiety can be crippling

Turn your past experience into a credible SE narrative that makes hiring managers see why you belong in the role.

Impress the interviewers from the moment the interview starts

Learn interview tactics that help will give you a stronger shot at moving to the next round.
Scroll down to see everything you get lifetime access to...

Benefit: Remember to speak to the benefits of each feature
Feature: And how that speeds them to their desired result
Benefit: What's your market desire most, what makes their mouth water?

Benefit: Remember to speak to the benefits of each feature
Feature: And how that speeds them to their desired result
Benefit: What's your market desire most, what makes their mouth water?

Benefit: Remember to speak to the benefits of each feature
Feature: And how that speeds them to their desired result
Benefit: What's your market desire most, what makes their mouth water?

Benefit: Remember to speak to the benefits of each feature
Feature: And how that speeds them to their desired result
Benefit: What's your market desire most, what makes their mouth water?

Private Community: Get all your questions answered daily so you are never second guessing or wasting time!
Customized Course: The course will be built around your specific needs as an early adopter. This is something that folks will not get to experience with the finished course!
Any Other Bonuses:





You're a first-time SE candidate
You're driven and ready to do the work
You want to stand out in interviews
You haven't taken the time to research and understand the SE role
You are still unsure whether this career is right for you

